We Ride for Life!
Why We Ride
Each year, we ride hundreds of kilometers a day to raise funds to find the cure for cancer. What started as a ride in 2008 to inspire a 28 year old friend with terminal cancer has now passionately remixed cycling, philanthropy, and art to the elite level. Our own indoor Powerwatts cycling studio keeps us fit and healthy all year long.
We Ride in the Tour de France!
We are proud co-owners of the pro cycling team, Israel Start-up Nation, who will race in their first ever Tour de France in June 2020. What started as a ride to inspire the life of a close friend and then a mission to ride to find cures for cancer, has brought us to the elite cycling pros of the world and to a country that has always been a miracle. May cycling promote peace and health amongst the nations.
It's been an amazing experience riding with fellow friends and colleagues around the country for the great cause of conquering cancer!
The care I received on the journey empowered me to pedal to my best!
We ride to fight the good fight against cancer
But what aims to kill us makes us seek the answer
So we ride together to raise funds to find the cure
With each pedal stroke and bead of sweat we endure