We Ride for Life!

Razvan talking a selfie while cycling on a rural road

Why We Ride

Each year, we ride hundreds of kilometers a day to raise funds to find the cure for cancer. What started as a ride in 2008 to inspire a 28 year old friend with terminal cancer has now passionately remixed cycling, philanthropy, and art to the elite level. Our own indoor Powerwatts cycling studio keeps us fit and healthy all year long.

Reinvent employees cycling by the ocean
Timeline: 2008-2015 Vancouver - Seattle Ride to Conquer Cancer, 2016 Calgary Ride to Conquer Cancer,
    2017 Toronto-Niagara Falls Ride to Conquer Cancer, 2018 Montreal - Quebec City Ride to Conquer Cancer,
    2019 Nova Scotia Ride for Cancer
2008-2015 Vancouver - Seattle Ride to Conquer Cancer 2016 Calgary Ride to Conquer Cancer 2017 Toronto - Niagara Falls Ride to Conquer Cancer 2018 Montreal - Quebec City Ride to Conquer Cancer 2019 Nova Scotia Ride for Cancer
Members of the Israel Start-up Nation waving to the camera in their uniforms

We Ride in the Tour de France!

We are proud co-owners of the pro cycling team, Israel Start-up Nation, who will race in their first ever Tour de France in June 2020. What started as a ride to inspire the life of a close friend and then a mission to ride to find cures for cancer, has brought us to the elite cycling pros of the world and to a country that has always been a miracle. May cycling promote peace and health amongst the nations.

Members of the Israel Start-up Nation cycling through sandstorm
Reinvent employees cycling through crowd towards finish line in Toronto

It's been an amazing experience riding with fellow friends and colleagues around the country for the great cause of conquering cancer!

Razvan
Reinvent employees embrace after finishing race

The care I received on the journey empowered me to pedal to my best!

Jessy
Reinvent team by the sea

We ride to fight the good fight against cancer

But what aims to kill us makes us seek the answer

So we ride together to raise funds to find the cure

With each pedal stroke and bead of sweat we endure

Dr. Kevin Ham